Making Your First Agency Hire

The first hire is terrifying. You're adding fixed cost before you're confident in revenue. Here's how to think about it.

When You're Ready

Consistent revenue covering your salary plus the new hire. Clear role with at least 30 hours/week of work. Processes documented enough to train someone.

Who to Hire First

Usually: production, not sales. Hire someone to do the work while you sell and manage. Later, you might hire to replace yourself in sales too.

Contractor vs Employee

Start with contractors if possible. Test fit before commitment. Convert to employee once relationship is proven and hours are consistent.

The Math

New hire needs to generate 2-3x their cost in billable work OR free you to generate that much new revenue. If neither is true, you're not ready.